Making The Perfect Match

Please join Ron and I in sending Congratulations to our client Jonathan, on the sale of his home!
Jonathan wanted to sell his adorable hillside cottage in popular Echo Park, but there were a couple of challenges that came along with it.  It was a very small home; It had not been updated in many years, and a few things needed to be fixed; He needed to sell the home during a time when many buyers were leaving the market, due to high interest rates, lack of inventory and high prices; And lastly, his home was what we call in Northeast LA, a “Stairs Streets Home”. There are a number of homes in the hills of Northeast LA that were built in the early part of the last century, well before L.A. became a car town. The Stairs Streets are a network of stairs with homes off of them that can only be accessed by hiking up or down these staircases. You can’t just drive up to these homes, and of course, they do not have parking, much less driveways or garages. You can imagine this an immediate disqualifier for many Los Angeles home buyers.
Still, Ron and I knew there was someone for whom this quiet hillside gem would be perfect. Our challenge was to figure out how to make sure that person heard about Jonathan’s house. We started by crunching numbers and neighborhood variables, in order to find the right price at which to market this rare house. Ron and I approach every home from the standpoint that it is unique, and so requires a specific and individual approach to marketing it for the best and highest price. This home only solidified our approach even further. Once we came to a consensus on what sort of buyer/s were the perfect target buyers for this home, we set about the best ways to market to those types of buyers. In the meantime, we referred Jonathan to many of our contractors, who we have stayed in touch with over the years because they have given great service to our clients and have consistently been able to do quality work, quickly, and at reasonable prices. We also helped Jonathan to make sure the home was carefully staged, to appeal to our target buyers. Once the contractors had done their jobs, and with a good amount of sweat-equity on Jonathan’s part, we were soon able to have the home ready for it’s close-up. We had our professional Photographer and Videographer come in to shoot the home from every angle. We shot both stills and video, including drone shots, floorplans, and 3-D imaging. We then created a dedicated website for the home, where anyone could click on and see this charmer from all it’s most flattering angles. Lastly, we carefully planned the strategy for open houses and offers.
It may sound like a lot to do before a home even hits the market, but Ron and I are firm believers that, if you want to reach the most potential buyers and get the highest price for a home, every single thing should be in place before you put the listing on the MLS.
After all of this specific planning, we were able to find the perfect buyer for Jonathan’s home after all: He was a lovely young writer, who fell in love with the privacy of Jonathan’s home, and was happy to trade the lack of car-convenience for the quietude of this “Tree-House” retreat. He was also looking for a home that he could put his own stamp on – A home that he could remodel, one room at a time, exactly the way he wanted to.
In the end, we had found the perfect buyer for this home, the buyer was happy, and most importantly to us, Jonathan was happy.
If you’d like to find out how we can do the same for your home, feel free to contact us at any time.
SOLD Portrait
Congratulations Jonathan, and thank you for putting your trust in us!
Brad & Ron

 

 

Brad Reed & Ron Roth, Homebase LA

Media West Realty  /  BRE# 01502674  /      

p323-449-7416  /  e: Brad@HomebaseLA.com

www.HomebaseLA.com

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Congratulations Overdue!

 

Okay, so 2022 has been a bit busy for Ron and I and as a result, we’re a little behind in congratulating a number of our clients…but we’re back and making up for lost time!

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First, we need to send out a belated Congrats to Richard and Vanessa.  We looked at a number of homes together, but when we visited a massive Burbank stunner, on a lovely tree-lined street, just walking distance from the Chandler Bike Path, they knew this was “The One”.  Despite fierce competition in the market and multiple offers, we put together the right strategy to win the bidding war, and the rest, as they say, is history.

Congratulations guys – we wish you many, many years of happiness in your lovely new digs! –

Brad & Ron

 

Brad Reed & Ron Roth, Homebase LA

Media West Realty  /  BRE# 01502674  /      

p323-449-7416  /  e: Brad@HomebaseLA.com

www.HomebaseLA.com

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WEHO Fixer Needs Your TLC…

1414 N. Fairfax, #102 is the lowest priced condo in the entire WEHO/Sunset Strip area!

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  • Our latest listing is a spacious 1bd/1ba condo.  This 1970’s time-capsule is a Fixer-Upper, but it’s got good bones, and it’s walking distance to all the nightlife, restaurants and amenities of the Sunset Strip.  All you need is your imagination and a toolbox!

For all the details, we’ve created this listing website: 1414fairfax.com

Feel free to call us with any questions!

– Brad & Ron

 

Brad Reed & Ron Roth, Homebase LA

Media West Realty  /  BRE# 01502674  /      

p323-449-7416  /  e: Brad@HomebaseLA.com

www.HomebaseLA.com

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RayAmy

Ray and Amy: A True Parable About Tenacity and The Art of Planning

Ray and Amy first called Ron and I back in 2010.  They were sick of the rental lifestyle and needed help finding a home they could call their own. We ended up finding them a sweet Burbank starter home that had everything they needed, at that point in their lives…
Flash forward a decade to late 2020 and I received another call from Ray and Amy. Turns out that, over the past couple of years, that sweet starter home had been feeling a bit snug for them, their belongings and their three rambunctious puppies. Working from home during the pandemic had only confirmed their feeling that now was the time to “move up” to a bigger space.
I told them what I have been telling all of my buyers over the past couple of years; that we have been in an unprecedented seller’s market, and that the buyers who have been winning the now constant and familiar bidding wars are the buyers that are persistent, aggressive and very well organized. The first thing we did, prior to even looking at any homes, was to get their financial paperwork in order, including having a loan preapproval in hand.
Once we knew what they had in their arsenal, we developed a solid home search strategy and methodically started touring homes.
Navigating the waters of this prolonged seller’s market has been hard enough for Southern California buyers over the past few years, but don’t forget, now they faced the challenge of trying to buy a home during an unprecedented pandemic.  Suddenly, open houses were no longer even allowed in the state of California.  This meant signing state-mandated disclosures and waivers and providing proof of funds and loan preapprovals (which of course we had, ready to go), prior to being able to even get an appointment to visit most homes. Some sellers weren’t even allowing home visits prior to receiving an accepted offer!
Ray and Amy were prepared for these hurdles though, and they dove right in. They lost a handful of bidding wars, but kept pushing forward, refining the strategy as they learned more from these encounters. Soon enough, the perfect home became available, and despite competing with multiple other buyers, our strategy won the day and won Ray and Amy their “Forever Home”:  A 1941 Burbank ranch that had just been taken down to the studs and re-imagined as a state of the art, modern masterpiece, with a ton of square footage, closets galore, the perfect extra room for a home gym and a nice, big, puppy-friendly yard.
Congratulations Guys!  A number of buyers in this market have simply given up at the first sign of adversity, but you proved that, with tenacity and a good plan, you can get the house of your dreams during this challenging market. I’m so ecstatic for you and the doggies, and wish you many years of happiness in this beautiful house that I know you will soon convert into a lovely home.
Cheers!!!

– Brad

 

  • Keep an eye out for our new beautiful $1,000,000+ Burbank listing, scheduled to hit the MLS in the next couple of weeks!

 

Brad Reed & Ron Roth, Realtors

Media West Realty  /  BRE# 01502674  /      

p323-449-7416  /  e: Brad@HomebaseLA.com

www.HomebaseLA.com

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Rock On!

…Because music soothes the savage beast, and it’s even better when it’s free :-)

The Internet Archive has digitized over 100k albums and made them available to the public, gratis –

READ ALL ABOUT IT HERE

Credits: My Modern Met, Nattapol Meechart/Shutterstock

 

– Enjoy!

Brad

 

Brad Reed & Ron Roth, Realtors

Media West Realty  /  BRE# 01502674  /      

p323-449-7416  /  e: Brad@HomebaseLA.com

www.HomebaseLA.com  

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Challenge Accepted!

Our client Shad came to us and asked us to help him sell his Burbank home quickly.  The challenge was that it happened to be the week before Christmas.  We knew that buyers might be distracted at that time of year, so we came up with a marketing plan that incorporated our unique videos and an open house event which we knew people couldn’t resist. We had two open houses, and they were both packed.

The upshot is that we were able to create a bidding war between multiple buyers, got an accepted offer within a week, and just sold Shad’s home for $85,000.00 over his asking price!

In 2020, a well-made video can be the difference between simply selling your home, or selling it for thousands of dollars more.   We are the only local Realtors with an in-house, professional studio.  To get an idea of how we might be able to do the same for your home, check out the video we created for Shad…

If you’d like a free consultation about how we can help you get the most for your home, feel free to contact us at any time –

Brad & Ron

 

Brad Reed & Ron Roth, Realtors

Media West Realty  /  BRE# 01502674  /      

p323-449-7416  /  e: Brad@HomebaseLA.com

www.HomebaseLA.com  

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Home Value…

 

A little post-holiday Realtor humor…

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If you’d like a free, comprehensive, evaluation of your home’s current MARKET value, feel free to contact us at any time

– Brad

 

Brad Reed & Ron Roth, Realtors

Media West Realty  /  BRE# 01502674  /      

p323-449-7416  /  e: Brad@HomebaseLA.com

www.HomebaseLA.com  

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Brad Reed and Ron Roth, Realtors – Homebase LA